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International Journal of Management and Transformation

Vol.6, No.1

 Paperback     eBook PDF
Publisher:  BrownWalker Press
Pub date:  2012
Pages:  63
ISBN-10:  1612336167
ISBN-13:  9781612336169
Categories:  Business  Business & Economics  

Abstract

CONTENTS:

1. Leading Information Technology Companies in India: Communication of Corporate Social Responsibility on the Internet
by Sumona Ghosh

2. Majority Judgment in an Election with Borda Majority Count
by Haradhan Kumar Mohajan

3. Impact of Brand Placement in Indian Films on Brand Recognition by Consumers
by P.K. Agarwal, Pradeep Kumar, A.K. Tyagi, Swati Gupta

4. An Exploration of Customer Value Proposition across Taxonomy of Banks
by Asha Alexander

5. The Impact of Media on Brand Loyalty: A Study of Central Chennai Region, India
by R. Rangarajan & B. Ponnarasi

About the Journal: ISSN 0974-3502
The driving force behind the cluster effort for a biannual peer-reviewed International Journal of Management and Transformation (IJMT) is in search of better perceptive of management-transformation-development policy linkages. The journal is designed within a distinctive, interdisciplinary focus on the interrelationships between policies, planning and process of development of different aspects of management thoughts in the context of global, regional and local change and transition, which are due to concern for the interaction of macro development strategies and structure, and processes at the meso and micro levels.

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Management and Transformation homepage


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PDF eBook
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Size 683k
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